Nike Ppt Free Essays

â€Å"Greeks state when we go to fight and win,we state it is NIKE† INTRODUCTION TO NIKE †¢ Est. in 1960 in Oregon †¢ Phil knight and Bowerman-author †¢ Started little and now has secured U. S and universal markets †¢ Nike is presently one of the greatest mfd. We will compose a custom paper test on Nike Ppt or on the other hand any comparable point just for you Request Now Of the world BACKGROUND †¢ Most of the production lines are situated in Asia including Indonesia,China,Taiwan,India Thailand,Veitnam,Pakistan ,Philippines and Malaysia †¢ Nike re-appropriating contracts around 500 processing plants in 45 nations. Nike as of now controls over 45% of the US sportswear advertise. Foundation cont. †¢ The organization at first worked as a wholesaler for Japanese shoe creator Onitsuka Tiger, making most deals at track meets out of Knight’s car. †¢ The company’s benefits developed rapidly, and in 1966, BRS opened its first retail location, situated on Pico Boulevard in Santa Monica, California. By 1971, the connection among BRS and Onitsuka Tiger was approaching an end. Examination OF CASE STUDY †¢ Child work †¢ Not fulfilling client needs †¢ Ignorance of mkt. patterns Accusations In 1996-1997, Nike was blamed for work infringement and human rights maltreatment in remote nations (for the most part Asian). Opposite Evidences †¢ Thousands of generally youthful, female laborers in Southeast Asia (Indonesia, Vietnam, China) were being presented to regenerative poisons and suspected cancer-causing agents. †¢ Some laborers were not gaining a â€Å"living wage† despite the fact that they work generally 12 to 14 hours of the day. †¢ Nike laborers in Southeast Asia have endured beating and corporal maltreatment. †¢ Nike youthful female specialists have endured inappropriate behavior. Nike laborers in Southeast Asia have been compelled to stay at work past 40 hours infringing upon material laws. Center issue of NIKE PRATICES CHILD Labor †¢ Children are not just the most straightforward to scare, they’re additionally the least expensive specialists. Twelve-year-old Tariq, one of thousands utilized in Pakistan’s soccer ball in dustry, which produces 5,000,000 balls per year for the U. S. advertise, fastens calfskin pieces in Mahotra. He gains 60 pennies a ball, and it takes a large portion of a day to make one (Schanberg, 1996: 38). Silgi is just three. Her hands are so small she can’t handle a scissors. In any case, she began sewing soccer balls as of late to assist her with mothering and four sisters. Together they gain 75 pennies daily working in their shanty home in Jullundur, India (Sidebar to Life Magazine Story, p 41 NOTE: There is a photograph (Source) of a little youngster wearing town and ruined dress close to the soccer ball grasping a needle and string. The needle is longer than her fingers. †¢ CONSEQUENCES Nike officials have been focuses at open spot †¢ Students have squeezed executives and athletic chiefs to boycott items that have been made under â€Å"sweatshop† conditions †¢ In 2002 an individual sued Nike, charging that the organization purposely offered bogus and deceiving expressions in its refusal of direct cooperation in injurious work conditions abroad. Cures †¢ Nike guarded, through corporate news discharges, full-page advertisements in significant paper s, and letters to editors †¢ Nike gave $1. million to the Washington D. C. based Fair Labor Association (FLA) †¢ In 2003, organization utilized 86 consistence official †¢ But shame of past practices remains decorated on its picture and brand name. Nike’s Responses †¢ Nike reacted with†¦ †Press discharges †Letters to the paper †Personal letters to college presidents and athletic executives †Campus Visits †Independent review of manufacturing plants †Speak at meetings COMPILED BY AKRITI JHA DEEPTI SINGH TRIPTI SINGH The most effective method to refer to Nike Ppt, Papers